Smokey and the Pros

Cards are starting to trickle in for my 1987 Angels quest this year. One interesting one came in this trade with BucCollector.

Two oddities in there actually, but let's look at this one first:

This is a Coins of America Smokey and the Pros card, one of a 32-card NNO set released in 1987. It's more like a custom card, with a little cutout of a Smokey poster and one of a baseball card, in this case a 1974 Rich Hand, stuck to a wood frame design. The card is then laminated on both sides. TCDB has the set checklist but without any further information as to how they were distributed. There is no reference to these in my Standard Catalog of Baseball Cards.

Maybe they were handed out at games?

The second is this b/w Joe Rudi:

This card was a throw in as the BucCollector saw that I had a Rudi PC (very nice of him). The only thing I know about the Rudi is the seller said he picked up a stack of about 100 similar cards all picturing A's from the 70's to 90's. Nothing on TCDB for this one either. Possibly a custom card?

Here are the backs of both:

Any help? Fuji?